Pay It what-ward?
In 2009, SBC Advertising celebrates 40 years of service and
creative excellence. As part of the celebration, we’ve challenged
our associates to ‘Pay It 40ward’ — by carrying
out 40 acts of kindness in 40 days. This site tracks their progress
toward achieving that goal.
Participants
You have 40 days to make
the world a better place. Go!
We’ve challenged our associates to perform 40 acts of kindness in 40 days. It won’t be easy. But nothing worthwhile ever is.
Some people may choose to direct their efforts toward big causes, like volunteering for a food bank or supporting a favorite national charity. Others might decide to keep things local and personal — helping out a neighbor in need, or simply paying for the next person in line at the coffee shop. It’s all fair game. Any action that helps make another person’s life better qualifies for the Pay It 40ward program.
From August 5 through September 13, you can track our progress online. Wish us luck. Or, better yet, help us keep the kindness going! There’s no rule that says you have to work here to do something nice for those around you.